Cichlids are some of the most colorful, intelligent, and personality-filled freshwater fish in the aquarium hobby. From affordable beginner-friendly species to rare, show-stopping collectibles, cichlid fish prices can vary dramatically. If you’ve ever wondered why one cichlid costs $10 while another sells for hundreds—or even thousands—this guide breaks it all down in a clear, human-friendly way.
Whether you’re planning your first cichlid tank or budgeting for a rare African masterpiece, understanding cichlid pricing helps you make smarter, more confident choices.
How Much Do Cichlid Fish Cost?
In general, cichlid fish prices range from as low as $8 to well over $1,000, depending on species, rarity, size, color strain, and breeder reputation.
According to major online fish retailers:
- Common cichlids: $8–$20
- Popular African and Central American cichlids: $15–$75
- Premium or rare cichlids: $30–$250+
- Exceptionally rare strains: $500–$1,000+
Let’s explore these categories in more detail.
Common & Budget-Friendly Cichlids ($8–$20)
These cichlids are widely available, easy to breed, and perfect for beginners. Their lower price doesn’t mean lower personality—many of these fish are hardy and interactive.
Popular Budget Cichlids and Prices
Convict Cichlids
- Price: $8–$10
- One of the most affordable cichlids available
- Hardy, fast-growing, and extremely easy to breed
Electric Yellow Lab (Labidochromis caeruleus)
- Price: $10–$12
- Bright yellow African Mbuna
- Popular for community African cichlid tanks
Electric Blue Acara
- Price: $13–$20
- Peaceful by cichlid standards
- Known for shimmering blue coloration
Bolivian Ram Cichlids
- Price: $15–$20
- Smaller, calmer alternative to German Blue Rams
- Great for planted aquariums
These fish are often sold as juveniles, which helps keep prices low.

Mid-Range & Popular Cichlids ($15–$75+)
This price range includes many of the most sought-after species in the hobby. These fish usually offer brighter colors, stronger personalities, or more impressive adult sizes.
Popular Mid-Range Cichlids
Peacock Cichlids (Aulonocara species)
- Price: $15–$75
- African cichlids known for stunning male coloration
- Females are usually cheaper than males
Mbuna Cichlids
- Price: $12–$40
- Rock-dwelling African species
- Colorful but often aggressive
Oscar Cichlids (Tiger & Albino)
- Price: $10–$25
- Intelligent, interactive, and fast-growing
- Larger adults may cost more
Red Devil Cichlids
- Price: $9–$10 for juveniles, more for larger specimens
- Known for aggression and personality
Duboisi Cichlids (Tropheus duboisi)
- Price: $17–$30
- Juveniles have striking polka-dot patterns
These fish are often priced higher because of demand, color intensity, or adult size potential.
Premium & Rare Cichlids ($30–$250+)
Premium cichlids stand out due to rarity, selective breeding, or exceptional coloration. Many are purchased by experienced hobbyists and collectors.
High-End Cichlid Examples
Frontosa Cichlids (Cyphotilapia frontosa)
- Price: $30–$40 starting, higher for large adults
- Slow-growing and long-lived
- Highly prized African species
Super VC-10 Milomo Cichlid
- Price: $70+
- Known for vivid colors and aggressive nature
Platinum OB Borleyi & Specialty African Strains
- Price: $100–$250+
- Selectively bred for unique color morphs
Yellow Tiger Shortbody Cichlid
- Price: $200+
- Rare body shape and coloration
These fish are often sold individually, not in bulk.
Exceptionally Rare Cichlids (Up to $1,000+)
Some cichlids are so rare that prices can reach astonishing levels. These are usually wild-caught, limited-batch, or elite breeder specimens.
- Rare wild African variants
- Show-quality breeding pairs
- Unique genetic color morphs
At this level, you’re not just buying a fish—you’re investing in genetics, exclusivity, and prestige.
What Factors Affect Cichlid Fish Price?
Several key factors influence how much a cichlid costs:
1. Species Rarity
Some species are naturally harder to find or breed, raising their price.
2. Color & Strain
Unique color morphs like Platinum, OB, or Blue Blaze command higher prices.
3. Sex
- Males (especially African cichlids) are usually more colorful and expensive
- Females and unsexed juveniles are cheaper
4. Size & Age
Larger, older fish with full coloration cost more than juveniles.
5. Breeder & Source
- Locally bred fish may cost more but adapt better
- Imported fish may be cheaper but riskier
6. Demand
Popular species rise in price when demand spikes.
Additional Costs Beyond the Fish
When budgeting for cichlids, remember the fish itself is only part of the cost:
- Aquarium (often 40–75+ gallons for Africans)
- Filtration and heaters
- Rocks, caves, and substrate
- Food and water treatments
A $15 cichlid may ultimately require a $500+ setup.
Are Expensive Cichlids Worth It?
Not always—and that’s okay. Many affordable cichlids are just as beautiful and engaging as expensive ones. Higher prices usually reflect rarity, genetics, or breeding potential, not necessarily better behavior or health.
For beginners, budget-friendly and mid-range cichlids offer the best value.
Fun Facts and Insider Insights About Cichlid Fish Prices
Cichlids aren’t just priced based on looks—they’re priced based on behavior, history, and even geography. Once you dig a little deeper, the pricing of cichlids becomes surprisingly fascinating.
Fun Fact #1: Some Cichlids Are Pricier Because They’re “Slow”
Unlike livebearers or tetras that reproduce quickly, many premium cichlids—especially Frontosas and certain African Hap species—grow and mature very slowly. It can take 2–3 years for them to reach breeding size and show full coloration.
That slow growth means:
- Higher feeding costs for breeders
- More tank space over time
- Longer investment before selling
All of that adds to the final price you see at the fish store.
Fun Fact #2: Location Can Change the Price Dramatically
The same cichlid species can have very different prices depending on where you live.
- African cichlids may be cheaper in regions with strong local breeders
- Imported fish often cost more due to shipping, quarantine, and losses
- Locally bred fish are sometimes pricier upfront but healthier long-term
In some cases, a $20 cichlid in one country might sell for $50 elsewhere.
Fun Fact #3: Color Sells—Even if the Fish Acts the Same
Two cichlids of the same species can have wildly different prices just because of color intensity.
For example:
- A standard Peacock cichlid may cost $15–$25
- A high-grade, vividly colored male from a premium strain can cost $60–$100+
Interestingly, their behavior, care needs, and lifespan are usually identical. You’re paying purely for visual appeal.
Fun Fact #4: Juveniles Are Cheaper—but Riskier
Buying juvenile cichlids is a popular way to save money, but it comes with trade-offs:
Pros:
- Much cheaper prices
- Easier to introduce multiple fish at once
Cons:
- Sex is often unknown
- Color may not develop as expected
- You might end up with more females than males
That’s why fully colored adult males command higher prices—they’re a “what you see is what you get” purchase.
Fun Fact #5: Aggression Can Lower or Raise Prices
Surprisingly, aggression plays a role in pricing.
- Extremely aggressive species (like Red Devils) may stay affordable due to limited demand
- Moderately aggressive but colorful species (like Peacocks) often cost more
- Peaceful, community-friendly cichlids are popular and consistently priced
So while aggression affects care difficulty, it doesn’t always make a fish more expensive.
Hidden Costs That Affect “True” Cichlid Price
Many hobbyists focus on the fish price alone, but seasoned aquarists know the real cost of a cichlid includes:
- Larger tanks (African cichlids often need 55–75 gallons minimum)
- Heavy-duty filtration
- Rocks, caves, and territory markers
- Higher-quality food for color enhancement
A $12 Electric Yellow Lab can easily become part of a $600–$1,000 aquarium setup.
Why Rare Cichlids Can Exceed $1,000
Exceptionally rare cichlids reach luxury pricing for several reasons:
- Limited wild collection or export restrictions
- Extremely low breeding success rates
- High mortality during shipping
- Strong demand from collectors
In these cases, the price reflects scarcity and prestige, not just beauty.

Beginner Tip: Price Does Not Equal Difficulty
One of the biggest misconceptions in the hobby is that expensive cichlids are harder to keep. In reality:
- Some $100+ cichlids are surprisingly hardy
- Some $10 cichlids can be aggressive and demanding
Always research care requirements—not just price—before buying.
Final Bonus Tip for Smart Buyers
If you want stunning cichlids without premium pricing:
- Look for young adult males just starting to color up
- Buy from local breeders when possible
- Avoid impulse buys of rare fish without proper tank setup
Often, the best-looking cichlid in your tank isn’t the most expensive—it’s the one that’s healthy, stress-free, and well cared for.
FAQs About Cichlid Fish Price
How much does a cichlid fish usually cost?
Most cichlid fish cost between $8 and $75, depending on species, size, and color strain.
What is the cheapest cichlid fish?
Convict cichlids are among the cheapest, often priced around $8–$10.
Why are African cichlids more expensive?
African cichlids often have vibrant colors, complex breeding requirements, and high demand, which increases their price.
Are male cichlids more expensive than females?
Yes, males are usually more expensive because they display brighter colors.
What is the most expensive cichlid fish?
Exceptionally rare strains and wild-caught species can exceed $1,000.
Is it better to buy juvenile or adult cichlids?
Juveniles are cheaper, but adults offer immediate color and size—at a higher cost.
Final Thoughts
Cichlid fish prices span a wide range, making this hobby accessible to beginners and collectors alike. Whether you’re buying a $10 Convict cichlid or a $200 specialty African, understanding pricing helps you choose wisely and avoid surprises.
The best cichlid isn’t the most expensive one—it’s the one that fits your tank, budget, and experience level.




